Experience

Our Clients

Companies from around the world partner with BluePoint for our entrepreneurial spirit, ability to design and implement successful programs and drive to assess and measure for continuous improvement. Over the years, our clients have consistently found that our streamlined processes and proactive approach help them reach goals and achieve success in all marketing initiatives.

 

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I know I can rely on BluePoint to help us tell a company’s story in a simple, compelling way. They understand the venture capital business and know how to work side-by-side with entrepreneurs to get the job done right.

Bob Davis, Partner, Highland Capital Partners

Unlike the typical agency approach, BluePoint works with clients as an extension of their team. Its outsourced marketing approach has offered us and our portfolio companies a valuable resource for fresh strategic thinking, planning and seamless execution.

Kate Castle, Vice President of Marketing, Flybridge Capital Partners

I have worked with BluePoint on company naming, branding, and strategic marketing initiatives across a variety of projects and companies. Alison Moore has earned her stripes in the industry because she understands our business and knows how to get the best from her clients.

Michael Greeley, General Partner, Flare Capital Partners

I have worked with Alison Moore in four different companies as a board member and as an operator. Whether they are offering strategic marketing advice to a board of directors or running direct marketing programs in the trenches, BluePoint always comes through. I highly recommend them.

Amit Basak, President, Goji

As our acting VP of marketing over the last 19 months, Alison Moore has worked closely with the Acclaris team to overhaul the company’s marketing infrastructure and achieve strong results in the areas of thought-leadership, direct marketing, media relations, brand development and sales support. She helped us get in the right position for a successful acquisition.

Seth Ravine, Chief Revenue Officer, Acclaris

I have had the pleasure of working with Alison over the years and I am always amazed at her ability to effectively connect with each team member and bring a synergy to the whole marketing process and client relationship.

Rene Payne, Principal, FAVOR design + communications

Client Examples

Acclaris

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Acclaris

Conducted survey to generate leads and establish thought-leadership.

Target participation rate = 100
Actual participants = 600+

Acquired by Towers Watson
within 12 months

ClickTactics

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ClickTactics

• Executed direct mail campaigns promoting webcast series & drive registration – surpassed goals by nearly 2x to generate 1,400 qualified leads
• Contributed to 150 percent revenue growth over 18 months

Acquired by Zeta Interactive

BladeLogic

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BladeLogic

Developed and executed profitable, attention-grabbing print and on-line lead generation campaigns.

• Product trial downloads needed = 1,470
• Actual downloads executed = 2,900

Acquired by BMC Software