Practicing Empathy

Dr. Helen Riess recently published a study on empathy training in healthcare. The basic premise: “Physician empathy is an essential attribute of the patient–physician relationship and is associated with better outcomes, greater patient safety and fewer malpractice claims.” Her research supports the idea that not only is empathy important, it can actually be taught to […]

How NOT to Sell

I have to admit that we’ve been spoiled – spoiled by a strategic and responsive network of sales professionals who work in partnership with us on everything from tradeshow booth graphics to media buys. If you need a resource for virtually anything to do with marketing and promotion, we can point you in the right […]

Cover Letter Hype Speak

Hype-speak Reaches New Lows 09/16/2009 | Jobs, Marketing A recent job posting on LinkedIn has yielded hundreds of resumes from qualified professionals across the country. Most of the applicants sent well-written cover letters to accompany succinct and interesting resumes. Sure, we’ve seen our fair share of grammatical mistakes and typographical errors. We’ve even conducted a […]

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The Power of Word Shapes The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. Tihs is maninly treu for tpye set in […]

Happy 10th Birthday

Happy 10th Birthday, BluePoint Our clients will tell you that when you sign BluePoint up to be your outsourced marketing team, you can bet that you will get us whole-hog. All of us have numerous client email accounts and most of our clients don’t discern between the “outsourced” marketing team (ie. BluePoint) and their internal […]