Blog
In Memory of Dick McGlinchey
Dick McGlinchey co-founder of BluePoint Venture Marketing dies at 60 Richard (Dick) McGlinchey, accomplished marketing professional with a career spanning...
Happy 10th Birthday
Happy 10th Birthday, BluePoint Our clients will tell you that when you sign BluePoint up to be your outsourced marketing...
Top 10 Start Up Marketing Mistakes
Trying to make marketing a science: Most startups begin with technology innovation and the people who develop that innovation are...
25 Super Small Things You Can Do Support a Successful Client Engagement
Top 10 Tips for Successful Client Interactions
Top 10 Ways to Annoy Your Client
Make her endure endless weekly status meetings where every member of your team slogs through the minute detail of his/her...
fi yuo cna raed tihs, yuo hvae a sgtrane mnid too
The Power of Word Shapes The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it...
Cover Letter Hype Speak
Hype-speak Reaches New Lows 09/16/2009 | Jobs, Marketing A recent job posting on LinkedIn has yielded hundreds of resumes from...
How NOT to Sell
I have to admit that we’ve been spoiled – spoiled by a strategic and responsive network of sales professionals who...
Practicing Empathy
Dr. Helen Riess recently published a study on empathy training in healthcare. The basic premise: “Physician empathy is an essential...